Frequently Asked Questions

What is National School Choice Week?

National School Choice Week (NSCW) is a charitable program of the National School Choice Awareness Foundation (NSCAF), a 501(c)(3) nonprofit organization. NSCW shines a spotlight on effective K-12 education options for children. We focus equally on traditional public, charter, magnet, online, private, and home education options. Every January, our participants plan tens of thousands of events and activities––such as school fairs, open houses, and student showcases––to raise awareness of school choice across all 50 states. Year-round, NSCW develops resources and guides to assist families in searching for schools or learning environments for their children. We are nonpolitical and nonpartisan, and we do not advocate for legislation. National School Choice Week 2023 will take place from January 22–28, 2023.

Why does National School Choice Week sell merchandise?

The items in our shop are designed to raise awareness of opportunity in education. Yellow has become instantly recognizable as symbolic of opportunity and positivity in K-12 education. These items can take your School Choice Week celebrations to the next level and connect you with millions of others who are celebrating across the country during School Choice Week.

We offer these items for sale in addition to the free materials that participants in School Choice Week may receive when they register to celebrate with us and tell us about an event they are planning. Participants have asked for ways to add on to the supplies, the shop functions as an a la carte option as needed. All of the proceeds from the sale of NSCW merchandise benefit NSCAF’s charitable purposes.

Does National School Choice Week make a profit on merchandise sales?

Event and activity supplies in our store are priced either at or near cost for us. All proceeds from any sales benefit NSCAF’s charitable activities.

What payment methods can I use?

The shop accepts all the major credit cards. If your payment is not accepted please verify your information and try again. If you are still experiencing problems please contact us at Alternatively, schools and homeschool groups may request an invoice at checkout and pay by check.

What if my school or group requires an invoice for purchases?

During checkout, you will be able to request an invoice in order to pay by check. The invoice will be emailed to you and you can mail a check made payable to: National School Choice Awareness Foundation, Inc. P.O. Box 2173, Foley, AL 36536

How much do you charge for shipping?

We ship all of our orders via FedEx Ground or USPS First Class or Priority Mail, whichever is most economical. We pass on our discounted rate to you. Your shipping charge will depend on the size and weight of your order. The actual shipping charge will be calculated and shown in your cart at checkout. Orders over $100 in total will receive free shipping.

Can I track my shipment?

Once your order ships, you will receive an email with tracking information.

How do I place an online order?

Ordering is easy! When you find an item you would like to purchase, simply enter the quantity and click “Add To Cart”. When you have added all the items you want to purchase to your cart, click on “View Cart & Checkout” for a summary and total of your order. Click “Proceed to Checkout” and follow the prompts to enter your information and payment details. After your order is submitted, you will receive a confirmation email.

Will National School Choice Week provide free supplies to participants in 2023?

NSCW will provide free activity packets to registered schools and homeschool groups. These supplies include signage, wristbands, placards, stickers, and other activity-focused materials.

Do I need to have an account to make a purchase in the shop?

No. An account is not required to make a purchase.

Can I cancel my order?

You may cancel within 24 hours of placing your order by emailing or calling 202-480-2927 x802.

Does National School Choice Week allow returns?

Purchases in the online shop are not eligible for return.

How can I contact customer service?

Please contact us at or call 202-480-2927 x802.

What kind of security do you use in the shop?

Our web store is secured with an SSL certificate. This means the information you input is encrypted and it will not be available for third parties.

Are there any restrictions on the use of NSCW supplies or materials?

Yes. Schools, homeschool groups, organizations, and individuals are only permitted to use NSCW materials and supplies for charitable, educational purposes that align with NSCW’s inclusive, nonpartisan, and nonpolitical mission. It is not permissible to use NSCW materials to lobby directly or indirectly for legislation, to support or oppose candidates for political office, or to promote any commercial interest or matter of public importance that may conflict with, obscure, or otherwise endanger NSCW’s mission.